In the last 30 years they have been a freelance photographer of fashion and advertising: in Europe, United States, China and United Arab Emirates.
I worked for international fashion magazines, advertising agencies and direct clients.
My profession includes the phases of the entire creative process of creating an
image, starting from the brainstorming with the artist director and the client, to the choice of location, team and models, following with the technical decision of the lights to be used, ending with the last but important post-production phase…
I also often deal with the production phase which consists of coordinating the creative team in all phases of a shooting including permits, meals, problem solving at all levels.
Doing the photography is not necessarily just about creating a beautiful image, but it also implies knowing how to work under stress, being able to solve any kind of unexpected, coordinating and motivating a team of professionals and having an innate gift of leadership, vision and technical skills, to achieve the purpose of creating a successful photographic image.
I HAVE CREATED ADVERTISING CAMPAIGNS FOR:
Acquolina, Aem, Amsa, Becks, Blanx, Bloomingdales, Campari, Cinzano , Coin , Conbipel, Dainese, Valentino Rossi, Datch, Esselunga, Fabio Fazio, Ferrero, Fila, Fratelli Guzzini, Harvey Nichols, Happydent / Vivident, Fogal , Henkel / Dixan, I coloniali, Krizia , L’oreal, La Rinascente, scarpe Lea Foscati Lovable / Manas, Leo Burnett, Lormar Emanuela Arcuri, Lovable, Marco Bicego, Mares, Michelle Hunziker per Tic- Tac, Mila Schoen, Morellato, Nutella, Oroblu calza, Pantene, Peugeot, Procter and Gamble, Limon, Pupa, Recarlo, Roberta, Salmoiraghi e Viganò, Sanpellegrino c, Sinudyne, Sir Safety, Tampax, Telefonia 3, Tim, Telecom, Upim, Whirlpool, Valery, Vanessa Incontrada per Pupa, Wella e molti altri.
Conference: 11 november
Masterclass 12 november
MAKING IT HAPPEN
there are photographers who “take” photos and photographers who “make” photos “
I will teach you how to CREATE and take a picture, using your Imagination, poses, Light, styling, props, location, your every choice has an impact on storytelling.
It is often possible, even with little budget and a lot of imagination to create a unique and impactful image.